Japan's car sales are declining, just like they are in most countries. But unlike other markets, auto sales in Japan won't be recovering anytime soon. The sales outlook is so bleak, in fact, that the Japanese automakers even have a word for it: "kuruma banare," or "demotorization." While it may sound more like "kuruma bizarre" to us car-obsessed types, kids in Japan are much more interested in the latest electronic gadgetry than they are with cars, and many have no intention on ever owning an automobile. Early predictions are that 4.86 million new cars will be sold in Japan in 2009, which would mark the first time in three decades that sales have sunk below five million.
To help keep traffic flowing inside showrooms, dealerships have taken up rather interesting tactics. For instance, one Honda dealership is now catering towards dog owners, since public transportation options are limited for large animals. We make the following suggestion: Less Hello Kitty, more Godzilla. But whatever works, ya know? Thanks for the tip, Sami!
