How many times have you excitedly rushed home after buying a new lipstick only to find that it looks nothing like you had hoped? To make sure that that color in the tube actually looks the way you expect it to, put Rimmel’s Hide the Blemish Concealer on lips before applying the color. This will make the color really pop and is perfect for the red and berry shades that will be popular for fall. Plus, the concealer is already in the shape of a lipstick (coincidence? I think not.) and is only $5.